Can ‘Mummy’ wrap Batman’s reign?

Personally, I don’t see why not. I understand why Universal choose to dump The Mummy: Tomb of the Dragon Emperor out in August rather than go head to head with similar archeologist type movie Indiana Jones and the Kingdom of the Crystal Skull, but I must say I think the last Mummy movie was better the Skull. I’m looking forward to this movie. I hope it does well.


from variety.com:

Can ‘Mummy’ wrap Batman’s reign?
‘Knight’s’ domestic cume at $342.7 million
By DAVE MCNARY, PAMELA MCCLINTOCKUniversal film franchise “The Mummy” comes back to life in theaters this weekend after a seven-year slumber, with U looking to seize the No. 1 spot from Warner Bros.’ Batman blockbuster “The Dark Knight.”
“The Mummy: Tomb of the Dragon Emperor” opens in 3,759 runs. Brendan Fraser returns in the title role, while Maria Bello and Jet Li join the franchise. Three-quel diverges from the previous two films in moving the action to China from Egypt.

Box office observers believe director Rob Cohen’s “Dragon Emperor” has a good shot at coming in No. 1. Parents will likely feel more comfortable taking younger kids to see the pic than to the darker “Knight,” even though both are rated PG-13.

Nevertheless, “Dark Knight” remains a juggernaut as it heads into its third session. Through Wednesday, the domestic cume was a whopping $342.7 million and will likely hit $400 million by Monday or Tuesday. No other film has grossed as much as quickly as this Batman sequel.

Depending upon how much it declines from last weekend, “Dark Knight” could see a gross in the $35 million-$40 million range. Tracking suggests “Dragon Emperor” could pull in more, but nothing is a given in the face of the huge interest in “Dark Knight.”

The weekend’s other new wide release is Kevin Costner political comedy “Swing Vote,” which Disney takes out in 2,213 runs. Tracking doesn’t spell good news for the pic’s box office potential.

The domestic specialty market sees several new players, including Lionsgate’s horror-thriller “Midnight Meat Train,” which unspools in 102 theaters in key markets.

Sony Pictures Classics opens Courtney Hunt’s drama “Frozen River,” starring Melissa Leo and Misty Upham, in seven theaters in Gotham and Los Angeles. The Sundance fest entry revolves around two women who are caught up in the illegal immigrant smuggling trade.

IFC opens “In Search of a Midnight Kiss” in two theaters in New York.

Among the more commercial fare, Costner himself financed “Swing Vote” before the Mouse picked it up. Pic, which cost under $30 million to produce, centers on a man indifferent to politics whose vote will decide the presidential election.

Directed by Joshua Michael Stern, “Swing Vote” also stars Madeline Carroll, Kelsey Grammer, Dennis Hopper and Nathan Lane. Jason Richman penned the script with Stern.

“Swing Vote” was drawing a 70% fresh rating on Rotten Tomatoes top critics meter as of Thursday afternoon, while “Dragon Emperor” was drawing a dismal 25% fresh rating.

“Dragon Emperor” is tracking strongly among men of all ages and older women — i.e., moms who are looking to keep their kids occupied. Younger girls are the weakest quadrant, leaving room for U’s own female-skewing “Mamma Mia!” to continue to sing sweetly in its third weekend. (That pic’s domestic cume through Wednesday was $71.8 million.)

The first two “Mummy” films pulled in strong business for Universal. “The Mummy,” released in 1999, opened to $43.4 million domestically on its way to grossing $155.2 million. “The Mummy Returns” opened in 2001 to $68.1 million and grossed $202 million domestically.

The franchise was a hit overseas as well; with the first two films each grossing $230 million at the international box office.

Foreign prospects for “Dragon Emperor” appear bright. Pic is opening at 3,559 playdates in 28 territories. Major markets are Brazil, Mexico, Russia, South Korea and Spain.

As in North America, “Dragon Emperor’s” main competish at the international box office will be “Dark Knight,” which looks likely to come in at No. 1 again.

Elsewhere abroad, Fox is widening “The X-Files: I Want to Believe” into France and the U.K. following a modest launch last weekend in 22 markets.

The frame will also see Disney expand “Wall-E” into Benelux and France and “The Chronicles of Narnia: Prince Caspian” into Germany. “Wall-E” has hit $80 million in the early stages of its foreign run, while “Caspian” has quietly gone past $230 million overseas.

Other launches include Paramount’s “The Love Guru” in Italy and the U.K. and Universal’s “Wanted” in Australia.

Cos
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Marcos Cosme has had a love for writing and film since he was little. By combing those two passions, he started studying film early on in Middle School and High School writing screenplays and working in his High School television production studio. When it came time for college he decided to pursue a bachelors in Electronic Film making from Fairleigh Dickinson University. Marcos continues to be an avid watcher of movies and scripted television series, although he does, on occasion, watch some reality shows. He has watched hundreds of movies during the course of his life and has worked in various roles on small independent film projects, including writing, producing and directing. In his spare time Marcos loves to write screenplays, read books, contribute articles, blogs and reviews on various topics including (but obviously not limited to) movies, television, books, and wrestling; just to name a few. He is a Rabbit aficionado (he has a dwarf rabbit named Peanut-who is the logo of Cos’ Blog) and is a Golden Retriever connoisseur (he has two Goldens named Cassie and Chloe). He also love to spend time with his wife and as of July of 2015 they welcomed their first child, Miles, who can occasionally be seen on the blog.

1 Comment

  1. Really? This one was good?

    I got the impression they were starting to suck.

    Also, everyone has already seen Batman, so I guess it only makes sense that it falls in popularity.

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