I heard some minor rumblings about this a week or so ago when Pirates came out and there was a huge drop in the 3D sales of this movie, it was actually shot for 3D, but now with word that Kung Fu Panda 2 did just as bad in 3D, people are saying this might mark the end of 3D…I can only hope.
From Cinema Blend:
The Beginning Of The 3D End: DreamWorks Stock Plummets After Kung Fu Panda 2 Underperforms In 3D
Long have we been harping on Hollywood for forcing the well overplayed 3D gimmick down our throats and it would seem we’re now beginning to see the fruits of our labor. Kung Fu Panda 2 was released last weekend and even after its five day opening the film only pulled $68 million. Considering its $150 million budget that’s not awful, but the real shocker is that only 45% of that came from 3D ticket sales– a huge shift from even a year ago, when 60% of Toy Story 3‘s opening weekend box office came from 3D.
To read the rest of the article, go to: Cinema Blend