I heard some minor rumblings about this a week or so ago when Pirates came out and there was a huge drop in the 3D sales of this movie, it was actually shot for 3D, but now with word that Kung Fu Panda 2 did just as bad in 3D, people are saying this might mark the end of 3D…I can only hope.
From Cinema Blend:
The Beginning Of The 3D End: DreamWorks Stock Plummets After Kung Fu Panda 2 Underperforms In 3D
Long have we been harping on Hollywood for forcing the well overplayed 3D gimmick down our throats and it would seem weâ€™re now beginning to see the fruits of our labor. Kung Fu Panda 2 was released last weekend and even after its five day opening the film only pulled $68 million. Considering its $150 million budget thatâ€™s not awful, but the real shocker is that only 45% of that came from 3D ticket sales– a huge shift from even a year ago, when 60% of Toy Story 3‘s opening weekend box office came from 3D.
To read the rest of the article, go to: Cinema Blend