Lately I find myself again frustrated with the current WWE product. I’d run down every problem from booking to de-pushing Daniel Bryan; however, that’s a topic for another time. My focus for the moment is the rise and fall of a once potential top star for the company, Ryback. A year ago, he had the biggest push of his career when he entered the Royal Rumble at #30. Today, he’s ranting nonsense on Twitter about giving Dolph Ziggler a near career-ending injury and insulting Lillian Garcia while being reduced to a second-rate feud with Big E. Langston over the Intercontinental Title. How did such a big freak of nature with potential to dethrone John Cena as the new face of WWE suddenly become such a joke?