Slurpees turn 40

I can’t believe that Slurpees are 40 years old today. I always thought that they were a product of the late 70’s or 80’s. Crazy.

One of my much loved childhood memories came from drinking a slurpee, here is the article from

Slurpee celebrates 40 years of ‘brain freeze’

By Theresa Howard, USA TODAY
Mon Jul 11, 6:53 AM ET

Long before smoothies and Frappuccinos there was the Slurpee. The slushy, colorful 7-Eleven brand – and American icon – turns 40 today and is still popular for the same reasons it caught on back then: fun, variety, “brain freeze” and colored tongues.

“We’ve kept it fun with the interesting flavors we’ve had over the years,” says Jim Keyes, 7-Eleven CEO. “At the heart of it, it’s just a fun product that people enjoy.”

Today, consumers can enjoy a free sample at 7-Eleven’s 5,800 stores in the USA and Canada. The samples kick off a month-long Slurpee promotion that includes radio play of original 1960s Slurpee ads, retro 1973 cups, Coca-Cola-developed flavors Blue Blunder Berry and Gully Washer, free music downloads and a giveaway of four Mini Coopers in a Slurpee color.

Slurpee was born in Kansas at a Dairy Queen where owner Omar Knedlik served semi-frozen bottled soft drinks. When they were a hit, he worked with a Dallas company to develop the “Icee” machine that replicated that consistency in slushy soft drinks served at 28 degrees.

When a 7-Eleven manager happened upon an Icee machine in a rival’s store, he saw potential and got them into three 7-Eleven stores in 1965. Within two years, they were in almost every 7-Eleven – renamed Slurpees for the noise they make through a straw.

“It hasn’t changed a lot in 40 years,” says John Ryckevic, a member of 7-Eleven’s beverage team that helped promote Slurpee in its heyday. “You can’t say that about a lot of brands.”

Slurpee fun facts:

• Consumption. Since 1965, more than 6 billion Slurpees have been sold. They’re now sold in 17 countries. U.S. annual sales alone are $170 million.

• The magic of the machine. Syrup, carbon dioxide and water are mixed under pressure in a freezing chamber.

• Building the brand. In 1970, Slurpee marketing included Slurp magazine and a dance step and song called The Slurp.

Man, after reading this, I really want a slurpee. I also never realized that the Icee and Slurpee were competitors because I always thought that Slurpees were the top of the food chain. They also end in “ee”

I’m so thristy for one that I would like to leave work.

Everyone stay cool and drink a Slurpee today, its supposed to be scorching.


PS Hummerz pointed out that today is in fact July 11th, which is 7/11. They’re clever at 7-Eleven.

About Cos 5064 Articles
Marcos Cosme has had a love for writing and film since he was little. By combing those two passions, he started studying film early on in Middle School and High School writing screenplays and working in his High School television production studio. When it came time for college he decided to pursue a bachelors in Electronic Film making from Fairleigh Dickinson University. Marcos continues to be an avid watcher of movies and scripted television series, although he does, on occasion, watch some reality shows. He has watched hundreds of movies during the course of his life and has worked in various roles on small independent film projects, including writing, producing and directing. In his spare time Marcos loves to write screenplays, read books, contribute articles, blogs and reviews on various topics including (but obviously not limited to) movies, television, books, and wrestling; just to name a few. He is a Rabbit aficionado (he has a dwarf rabbit named Peanut-who is the logo of Cos' Blog) and is a Golden Retriever connoisseur (he has two Goldens named Cassie and Chloe). He also love to spend time with his wife and as of July of 2015 they welcomed their first child, Miles, who can occasionally be seen on the blog.


  1. Wow, thanks for the info! I know what I’m doing tonight then…getting a Slurpee and hanging outside the 7-Eleven. I’ll be in brain freeze heaven. 😀

    I had no idea they’ve been around for that long, either…I assumed they were a product of the 80’s too. I mean, much of what Beavis and Butthead did in their free time was get a Slurpee.

  2. I just thought the concept of a Slurpee, much like Combos and Twix just seem like products of the 80’s. Even the name sounds very 80’s for some reason. Its cool though. Happy Birthday Slurpee! Whoo!

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