Hidden Images in Logos


Just saw this article on Yahoo and it reminded me of my facination with logos (as you can tell from these past posts: What’s in a New Logo?, What’s in a New Logo? pt 2, and What’s in a Logo part 3: Seattle’s Best Coffee) I saw this article about hidden images in logos. I knew about FedEx’s arrow in the logo and Amazon.com’s smile arrow; but the other ones are pretty good and I’ve never noticed them before. Check it out from Yahoo:

Can You Spot the Hidden Images in These Famous Logos?

by DivineCaroline, on Wed Aug 17, 2011 11:30am PDT

You’ve seen these famous logos countless times on billboards, passing by on trucks, and at the grocery store, but there is more to them than meets the eye. If you take a closer look, you will find that these recognized logos have hidden images and messages. Check out these inventive designs that cleverly use white space and optical illusions to display subliminal messages.



This logo appears to be very simple, but if you look at the white space between the “E” and “x” in “Ex,” you’ll find it is more complex than you thought. Can you spot the arrow?

Read the rest of the article and view the rest of the logos, go to: Yahoo

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