Google snaps up YouTube for $1.65B
By MICHAEL LIEDTKE, AP Business Writer 11 minutes ago
SAN FRANCISCO – Google Inc. is snapping up YouTube Inc. for $1.65 billion in a deal that catapults the Internet search leader to a starring role in the online video revolution.
The all-stock deal announced Monday unites one of the Internet’s marquee companies with one of its rapidly rising stars. It came just hours after YouTube unveiled three agreements with media companies in an apparent bid to escape the threat of copyright-infringement lawsuits.
The price makes YouTube, a still-unprofitable startup, by far the most expensive purchase made by Google during its eight-year history.
Although some cynics have questioned YouTube’s staying power, Google is betting that the popular Web site will provide it an increasingly lucrative marketing hub as more viewers and advertisers migrate from television to the Internet.
“We are natural partners to offer a compelling media entertainment service to users, content owners and advertisers,” said Eric Schmidt, Google’s chief executive officer.
YouTube will continue to retain its brand, as well as all 67 employees, including co-founders Chad Hurley and Steve Chen. The deal is expected to close in the fourth quarter of this year.
“I’m confident that with this partnership we’ll have the flexibility and resources needed to pursue our goal of building the next-generation platform for serving media worldwide,” said Hurley, YouTube’s 29-year-old CEO.
While most videos posted on YouTube are homemade, the site also features volumes of copyrighted material â€” a problem that has caused some critics to predict the startup eventually would be sued into oblivion, much like the once-popular music-sharing site
But Hurley and Chen, 27, have spent months cozying up with major media executives in an effort to convince them that YouTube could help them make more money by helping them connect with the growing number of people who spend most of their free time on the Internet.
While Google has been hauling away huge profits from the booming search market, it hasn’t been able to become a major player in online video.
That should change now, predicted Forrester Research analyst Charlene Li. “This gives Google the video play they have been looking for and gives them a great opportunity to redefine how advertising is done,” she said.
Investors applauded the possible acquisition as Google shares climbed $8.50, or 2 percent, to close at $429 on the Nasdaq Stock Market.
Several other suitors, including Microsoft Corp., Yahoo Inc. (Nasdaq:YHOO – news) and News Corp., reportedly have discussed a possible YouTube purchase in recent weeks.
“This deal looks pretty compelling for Google,” said Standard & Poor’s analyst Scott Kessler said. “Google has been doing a lot of things right, but they are not sitting on their laurels.”
Google’s YouTube coup may intensify the pressure on Yahoo to make its own splash by buying Facebook.com, the Internet’s second most popular social-networking site. Yahoo has reportedly offered as much as $1 billion for Palo Alto-based Facebook during months of sporadic talks.
“Yahoo really needs to step up and do something,” said Roger Aguinaldo, an investment banker who also publishes a dealmaking newsletter called the M&A Advisor. “They are becoming less relevant and looking less innovative with each passing day.”
Selling to Mountain View-based Google will give YouTube more technological muscle and advertising know-how, as well as generate a staggering windfall for a 67-employee company that was running on credit card debt just 20 months ago.
Since Hurley and Chen founded the company in February 2005, YouTube has blossomed into a cultural touchstone that shows more than 100 million video clips per day. The video library is eclectic, featuring everything from teenagers goofing off in their rooms to William Shatner singing “Rocket Man” during a 1970s TV show. The clips are submitted by users.
YouTube’s worldwide audience was 72.1 million by August, up from 2.8 million a year earlier, according to comScore Media Metrix.
YouTube’s conciliatory approach with major media has recently yielded several licensing and promotional agreements that have eased some of the copyright concerns while providing the company with some financial breathing room until it becomes profitable.
To conserve money as it subsisted on $11.5 million in venture capital, YouTube had been based in an austere office above a San Mateo pizzeria until recently moving to more spacious quarters in nearby San Bruno.
As its negotiations with Google appeared to near fruition, YouTube on Monday announced new partnerships with Universal Music Group, CBS Corp. and Sony BMG Music Entertainment. Those alliances followed a similar arrangement announced last month with Warner Music Group Inc.
The truce with Universal represented a particularly significant breakthrough because the world’s largest record company had threatened to sue YouTube for copyright infringement less than a month ago.
Li and Kessler expect even more media companies will be lining up to do business with YouTube now that Google owns it.
“It’s going to be like, ‘You can either fight us or you can make money with us,'” Li predicted.
Nice! Good for YouTube, not only are they staying the same but they were bought out by the big Google power! Go for those guys! God I wish I was able to come up with a cool internet concept and be able to sell it for billions!
8 thoughts on “YouTube bought by Google”
Neat! It’s kinda strange though that Google’s still going to be doing their own video thing…as well as YouTube’s.
I hope YouTube bumps up some of the limits they put up before, like size of the video file. C’mon, now that they have Google, they’ve got access to TONS of servers…why not?
I agree! make youtube even better!
it is kind of strange that google and youtube are still going to be rivals to a certain extent but I guess its like when exxon bought mobile gas, if there is one right across from the other they are still getting the money…you know?
Yup…I think that’s exactly it.
Though if they combined both into one thing, then they could have two very excellent teams working together…as there’s pros and cons to each service.
Well, like, Google Video has a cool video player app that lets you download the video to your computer before watching it. I like that, I can keep the video as long as I want and if it’s taken down online, I’ll still have it.
YouTube jumps through hoops to make sure you can’t download videos, though. And yet it still can be done anyway, if you really want to (there’s all kinds of scripts and sites that help you do that).
YouTube lets you leave comments on a video, and has a whole community-based setup. You can see more videos by the person who uploaded a single video, and you can message them, too. Google Video doesn’t have any of that.
Oh, and I remember reading something about Google urging people to upload the best copy of their video they have to Google Video…something about them not having a file size limit, or having a really large one (to compete with YouTube).
It would make more sense, to combine teams and integrate YouTube with the other Google stuff – yet let it still have it’s own identity. Sort of like how they did with Blogger…Blogger got bought by Google, and is still it’s own thing. But their login system is integrated with the other Google stuff, and their search is done by Google, too.
Oh, and Gmail integrates with everything. Do you have a Gmail account? If not…do you want one? They kick much ass. I’ve got a bunch, just because you’re able to forward email from one account to another (Yahoo doesn’t let you that unless you pay them). It’s good for setting up email aliases. 🙂
tell me more about Gmail. What do you mean e-mail from one account to another?
Well, you’ve got my email address. I setup a Gmail account too, that’s easier to remember (it’s my full name). Then, I set all of my email sent to the Gmail account to be automatically sent to my real email addy.
I like that, because my web address is in my email address, and sometimes I don’t want people to know my web site address.
You can setup as many of these redirectors as you want, it’s awesome. And free.
Can I get stuff redirected too yahoo? or does that cost money too?